Boil the water, place the matcha in your favorite tea bowl, and whisk it with a chasen.

These simple steps turn a bowl of matcha into a quiet moment—a chance to step away from the rush of everyday life and find a sense of calm.

This autumn, Nakamura Chaho invites you to discover Naka-no-Shiro, a matcha with deep ties to Matsue and its tea culture.

Naka-no-Shiro Matcha — Named by Lord Matsudaira Fumai

Naka-no-Shiro is a matcha named by Lord Matsudaira Fumai, the seventh lord of the Matsue Domain, a renowned daimyo tea master, and the founder of the Fumai school of tea.

In Matsue, the culture of chanoyu cultivated by Lord Fumai continues to thrive to this day.

At Nakamura Chaho, we preserve a hanging scroll handwritten by Lord Fumai himself, which records the origin of the name “Naka-no-Shiro.”

Together with this tea name, passed down through generations, we invite you to enjoy a bowl of matcha that has long been cherished in Matsue—a quiet pleasure for the autumn season.

Freshly ground matcha is delivered from our own production facility, where 40 electric stone mills are dedicated to grinding matcha.

Sweetness, umami, and gentle astringency.

Rather than any one note standing out, each comes together in quiet harmony to define the character of Naka-no-Shiro.

Since our founding, our tea masters have carefully selected and evaluated each tea, bringing them together through gogumi—the traditional art of tea blending passed down through generations—to create the balance we seek.

The first sip unfolds with a rich, rounded flavor, followed by a clean, light finish.

It is a matcha that never overwhelms or tires the palate—one bowl naturally inviting another.