Experience / Tour

ツアー・体験
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Matcha experience

In the Izumo and San'in regions, matcha is deeply ingrained in daily life. While elsewhere in Japan matcha is often associated with the strict rituals of the tea ceremony, here it is enjoyed casually by simply pouring hot water from a pot. We offer guests the opportunity to experience this everyday way of enjoying matcha, and for those interested, we also provide explanations about the procedures of the tea ceremony. We invite you to experience it for yourself.

Flow of the Experience

1. We will guide you through the matcha factory tour. *Tours are not available on Sundays.
2. We will now guide you to the tea house "Shōgin-an."
3. At the shop's seating area, we will explain how to prepare and enjoy matcha. During the experience, you can enjoy freshly ground matcha as many times as you like.
4. We can also answer general questions about tea.

¥2,200 per person (tax included)
*Toothpicks and kaishi paper will be provided.
*Includes seasonal confectionary.

11:00 AM - / 2:00 PM - (approx. 60 minutes each)
*Even in special cases, the tour will end at 3:00 PM.

Please make a reservation at least one week in advance.
To make a reservation or inquiry, please call us at 0852-24-0002 or use the "Application Form".
*Factory tours are not available on Sundays as the matcha factory is closed.

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Matcha Factory Tour

Our company offers tours of our matcha factory, a rare sight in Japan. Please enjoy watching the matcha processing and experiencing the aroma of freshly ground matcha. The sight of 40 electric stone mills in operation is truly spectacular. We hope you will experience our commitment to quality and taste.

10:00 - 16:00 (Closed on Sundays)

Individual customers: 880 yen
(Includes a cup of freshly ground matcha tea & a dry sweet)
*Shimane Prefecture residents only: 550 yen

In conjunction with the matcha factory tour, you can also participate in a matcha experience. If you wish to do so, reservations are required. Please refer to the "Matcha Experience" section for details on how to book and inquire.

Please make a reservation or inquiry by phone (0852-24-0002) or using the "Application Form."
*Factory tours are not available on Sundays due to the matcha factory being closed.

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Long-standing Store Association

Matsue was once home to Lord Matsudaira Fumai, the 7th lord of the Matsue Domain, who was a daimyo (feudal lord) and a master of the tea ceremony. The tea and wagashi (Japanese sweets) that Lord Fumai favored are still passed down by artisans in Matsue as celebrated tea and confectioneries. This is a tour for groups that allows you to enjoy the celebrated tea and wagashi (known as "Fumai-ko-konomi" or "Fumai's Favorites") that were beloved by this tea ceremony master lord. [Duration: Approximately 50 minutes]

Accommodates up to 35 people

40-60 minutes (can be adjusted depending on the situation)

Free

Please make a reservation or inquiry by phone (0852-24-0002) or using the "Application Form."

Flow of the long-established stores association

  1. Upon arrival at the tour bus parking lot, one staff member will guide you to Nakamura Chaho.
  2. Please take a seat inside Nakamura Chaho, where we will explain the history of Matsue's tea culture and the day's itinerary. (All participants will receive a special map.)
  3. During the explanation, we will sequentially serve you a cup of freshly ground matcha (with a dry sweet) from the matcha factory next door and seasonal tea. Please enjoy the aroma and taste unique to freshly ground matcha.
    *Tour conductors and personnel will be asked to sign a confirmation of arrival on a dedicated form at Nakamura Chaho.
  4. We will inform you of the meeting time, until which please feel free to leisurely visit the four famous Japanese confectionary shops in Matsue and the Tenjin-machi/Teramachi shopping streets. *Please note that some confectionary shops may be closed on certain dates.
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