[Important] 2026 New Tea Sales

Thank you for your continued patronage.

In recent years, influenced by the global Japanese tea boom, demand for Japanese tea from overseas has sharply increased, especially for matcha.

In response to this situation, more tea farmers are shifting their production from sencha to raw materials for matcha, leading to a decrease in the distribution volume of sencha.

Furthermore, due to increasing demand both domestically and internationally, it is anticipated that securing the usual quality and quantity will be very difficult.

Our store will continue to make adjustments until the very last minute to ensure we can deliver products of satisfactory quality and price to our customers.
However, as we have determined that we cannot make a firm commitment at this time, we regret to inform you that we will not be accepting advance reservations for this year's "Hachijuhachiya Shincha," "Shincha Campaign," and "Regular Brand Shincha."

 

[Regarding future sales of new tea]

Once the new tea harvest progresses and salable products are confirmed,
we will inform you again via our store, website, social media, etc.

We appreciate your understanding.