{"title":"Matcha Lineup","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eIn Matsue City, Shimane Prefecture, Matsudaira Fumai, the lord of the Matsue Domain, \u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eestablished a school of tea ceremony called \"Fumai-ryu\" in the mid-Edo period,\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e making matcha more accessible and popular among common people. Even today, a culture of enjoying matcha casually, like sencha or hojicha, without being bound by strict formalities, is still deeply rooted.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"matcha-green-tea-mix","title":"Green Tea","description":"\u003cp\u003eThis is a refreshing, nostalgic green tea (matcha drink). You can enjoy it dissolved in cold water, hot water, milk, or other liquids. You can also pour it over shaved ice to make \"Uji Kori\" (matcha shaved ice).\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"width: 100.087%;\"\u003e\n\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"width: 33.83%;\"\u003eNutrition Facts\u003c\/td\u003e\n\n\u003ctd style=\"width: 65.9071%;\"\u003e\n\n\u003cp\u003ePer 100g: Energy\/400kcal, Protein\/1.2g, Fat\/0.4g, Carbohydrates\/97.8g, Salt equivalent\/0.01g\u003c\/p\u003e\n\n\n\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"Default Title","offer_id":46324246085798,"sku":"グリーンティー-130g袋入り","price":648.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/69_01_6c7cafb0-07ac-432f-85c9-0c9939435860.png?v=1747847028"},{"product_id":"matcha-shokan-no-mukashi","title":"Fushin-an Yūzai Sōshō's favorite\nKoicha: Matsu Kan no Mukashi","description":"\u003cp\u003eThis is a thick tea preferred by Yūyūsai Sōshō of the Omotesenke school. This product is recommended for both thin and thick tea.\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g box","offer_id":46559840207014,"sku":"不審菴猶有斎宗匠御好-濃茶-松歓の昔-24g箱入り-1","price":5940.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559840239782,"sku":"不審菴猶有斎宗匠御好-濃茶-松歓の昔-24g箱入り-2","price":24753.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559840272550,"sku":"不審菴猶有斎宗匠御好-濃茶-松歓の昔-24g箱入り-3","price":24969.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/2025_matcha_shoukannomukashi.jpg?v=1754804098"},{"product_id":"matcha-sansui-no-shiro","title":"Fushin-an Yūyūsai Sōshō's Preferred\nUsucha: Sansui no Shiro","description":"\u003cp\u003eThis usucha (thin tea) is a favorite of Yūyūsai Sōshō, the Grand Master of the Omotesenke school.\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g boxed","offer_id":46559809765542,"sku":"不審菴猶有斎宗匠御好-薄茶-山水の白-24g箱入り-1","price":3240.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559809798310,"sku":"不審菴猶有斎宗匠御好-薄茶-山水の白-24g箱入り-2","price":13500.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559809831078,"sku":"不審菴猶有斎宗匠御好-薄茶-山水の白-24g箱入り-3","price":13716.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/matcha_sansuinoshiro_01.jpg?v=1750834686"},{"product_id":"matcha-kakou-no-mukashi","title":"Todayan Zabosai Oshō-konomi Koicha: Hanaka no Mukashi","description":"\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThis is a rich matcha tea, favored by Zabō Sōshō of the Urasenke tea school.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g box","offer_id":46559834931366,"sku":"今日庵坐忘斎宗匠御好-濃茶-花香の白-24g箱入り-1","price":5940.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559834964134,"sku":"今日庵坐忘斎宗匠御好-濃茶-花香の白-24g箱入り-2","price":24753.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559834996902,"sku":"今日庵坐忘斎宗匠御好-濃茶-花香の白-24g箱入り-3","price":24969.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/2025_matcha_kakounomukashi.jpg?v=1754804546"},{"product_id":"matcha-getsuin-no-shiro","title":"Kon'nichi-an Zabosai Oshō's Recommendation\nUsucha: Getsuin no Shiro","description":"\u003cp\u003eThis is a matcha powder (usucha) preferred by Zabosai, the Grand Master of the Urasenke tea ceremony tradition.\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g box","offer_id":46559804227750,"sku":"今日庵坐忘斎宗匠御好-薄茶-月蔭の白-24g箱入り-1","price":3240.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559804260518,"sku":"今日庵坐忘斎宗匠御好-薄茶-月蔭の白-24g箱入り-2","price":13500.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559804293286,"sku":"今日庵坐忘斎宗匠御好-薄茶-月蔭の白-24g箱入り-3","price":13716.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/2025_matcha_getuinnoshiro.jpg?v=1754804483"},{"product_id":"matcha-izumo-no-mukashi","title":"Ancient Izumo","description":"\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" dir=\"auto\"\u003e\u003cspan style=\"vertical-align: inherit;\" dir=\"auto\"\u003eThis is Nakamura Chaho's highest grade matcha.\u003c\/span\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eIt is blended to balance the flavor profile and achieve the best harmony of sweetness and umami. This product is recommended for both usucha (thin tea) and koicha (thick tea).\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g box","offer_id":46559828770982,"sku":"出雲の昔-24g箱入り-1","price":5940.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559828803750,"sku":"出雲の昔-24g箱入り-2","price":24753.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559828836518,"sku":"出雲の昔-24g箱入り-3","price":24969.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/matcha_izumonomukashi_01.jpg?v=1750834383"},{"product_id":"matcha-uji-mukashi","title":"Uji Mukashi","description":"\u003cp\u003eUji Mukashi is a matcha characterized by its gentle richness and elegant sweetness that slowly spreads in the mouth. With little bitterness and a mellow flavor, it is perfect for a full-bodied koicha or as a special occasion usucha.\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g boxed","offer_id":46559760810150,"sku":"宇治昔-24g箱入り-1","price":3240.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559760842918,"sku":"宇治昔-24g箱入り-2","price":13500.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559760875686,"sku":"宇治昔-24g箱入り-3","price":13716.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/2025_matcha_ujimukashi.jpg?v=1754804173"},{"product_id":"matcha-yakumo-no-mukashi","title":"Kankyūan Futetsusai Sōshō好み\nKoicha: Yakumo no Mukashi","description":"\u003cp\u003eThis is a thick tea (koicha) preferred by the Grand Masters of Kankyuan and Futessai.\u003cspan\u003eThis product is recommended for both thin tea (usucha) and thick tea (koicha).\u003c\/span\u003e\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g box","offer_id":46559847284902,"sku":"官休庵不徹斎宗匠御好-濃茶-八雲の昔-24g箱入り-1","price":5940.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559847317670,"sku":"官休庵不徹斎宗匠御好-濃茶-八雲の昔-24g箱入り-2","price":24753.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559847350438,"sku":"官休庵不徹斎宗匠御好-濃茶-八雲の昔-24g箱入り-3","price":24969.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/matcha_kankyuan_yakumonomukashi_01.jpg?v=1750834622"},{"product_id":"matcha-mine-no-shiro","title":"好み　嶺の白","description":"\u003cp\u003eThis is a matcha blend favored by Kankyu-an and the Fuchitessai Grand Master.\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g box","offer_id":46559814221990,"sku":"官休庵不徹斎宗匠御好-薄茶-嶺の白-24g箱入り-1","price":3240.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559814254758,"sku":"官休庵不徹斎宗匠御好-薄茶-嶺の白-24g箱入り-2","price":13500.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559814287526,"sku":"官休庵不徹斎宗匠御好-薄茶-嶺の白-24g箱入り-3","price":13716.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/matcha_kankyuan_minenoshiro_01.jpg?v=1750834658"},{"product_id":"matcha-fumai-naka-no-shiro","title":"Matsudaira Fumai's Tea Name: Naka-no-Shirushi","description":"\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThis is a matcha named by Matsudaira Fumai, a daimyo tea master who was the 7th lord of the Matsue domain and the founder of the Fumai school.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e Nakamura Chaho owns a hanging scroll by Matsudaira Fumai, who named \"Nakanoshira,\" and the scroll describes the origin of the name.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e You can enjoy a balanced taste of sweetness, umami, and bitterness, with a clean aftertaste.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g can","offer_id":46601347104934,"sku":null,"price":2700.0,"currency_code":"JPY","in_stock":true},{"title":"24g boxed","offer_id":46559747604646,"sku":"松平不昧公御銘-中之白-24g箱入り","price":2160.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559747637414,"sku":"松平不昧公御銘-中之白-100g袋入り","price":9007.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559747670182,"sku":"松平不昧公御銘-中之白-100g缶入り","price":9223.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/nakanoshiro_kan_949100fe-5a75-4005-9db9-4bdaacbc01f2.jpg?v=1756615346"},{"product_id":"matcha-fumai-hana-mukashi","title":"250th Anniversary of Matsudaira Fumai's Birth\nKoicha: Hanageshi","description":"\u003cp\u003eThis is a matcha tea, restored from an entry in the \"Chado Zakki Kaichu Oribon\" (Tea Ceremony Miscellany Pocket Booklet) regarding a tea caddy sent to Lord Fumai. Please enjoy its soft sweetness and deep richness.\u003cspan\u003eThis product is recommended for both Usucha (thin tea) and Koicha (thick tea).\u003c\/span\u003e\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g box","offer_id":46559824773286,"sku":"松平不昧公生誕250年記念-濃茶-花昔-24g箱入り-1","price":3780.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559824806054,"sku":"松平不昧公生誕250年記念-濃茶-花昔-24g箱入り-2","price":15757.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559824838822,"sku":"松平不昧公生誕250年記念-濃茶-花昔-24g箱入り-3","price":15973.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/2025_matcha_hanamukashi.jpg?v=1754804571"},{"product_id":"matcha-fumai-maru-no-shiro","title":"250th Anniversary of Matsudaira Fumai's Birth\nLight Tea - Maru no Shiro","description":"\u003cp\u003eThis is a usucha (thin tea) recreated from the journal entry about a tea caddy sent to Fumaiko, as recorded in \"Chadō Zakki Kaichū Oribon\" (Pocket Notebook of Tea Ceremony Notes).\u003cbr\u003ePlease enjoy its refreshing taste and gradually expanding richness.\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g box","offer_id":46559784927398,"sku":"松平不昧公生誕250年記念-薄茶-丸ノ白-24g箱入り-1","price":3240.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559784960166,"sku":"松平不昧公生誕250年記念-薄茶-丸ノ白-24g箱入り-2","price":13500.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559784992934,"sku":"松平不昧公生誕250年記念-薄茶-丸ノ白-24g箱入り-3","price":13716.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/2025_matcha_marunoshiro.jpg?v=1754804600"},{"product_id":"matcha-toyo-mukashi","title":"Toyomukashi","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA profound flavor crafted from soft sweetness and a moderate richness. This is \"Toyomukashi,\" a premium matcha that offers a pleasant, long-lasting aftertaste. Please enjoy its refined umami, which is also satisfying as koicha.\u003c\/p\u003e","brand":"中村茶舗","offers":[{"title":"24g box","offer_id":46559821168806,"sku":"豊昔-24g箱入り-1","price":3780.0,"currency_code":"JPY","in_stock":true},{"title":"100g pouch","offer_id":46559821201574,"sku":"豊昔-24g箱入り-2","price":15757.0,"currency_code":"JPY","in_stock":true},{"title":"100g can","offer_id":46559821234342,"sku":"豊昔-24g箱入り-3","price":15973.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/files\/2025_matcha_toyomukashi.jpg?v=1754804148"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3243\/9462\/collections\/top2_bf6ea359-75ba-4e88-80d4-1c8a6f5b13ef.jpg?v=1775097640","url":"https:\/\/nippon-tea.co.jp\/en\/collections\/%e6%8a%b9%e8%8c%b6-%e3%82%b3%e3%83%94%e3%83%bc.oembed","provider":"中村茶舗","version":"1.0","type":"link"}